In recent years, the Kpop industry has seen a boom in fourth-generation (Gen 4) boy groups. However, unlike the explosive success of Gen 4 girl groups, Gen 4 boy groups face many challenges, especially in the South Korean market.
Causes of this situation
There are several main reasons for the disadvantages of Gen 4 boy groups in the South Korean market, including:
- Intense competition: In recent years, the Kpop industry has seen a rapid increase in the number of new groups debuting. This has made competition extremely fierce, especially for Gen 4 groups.
- Domination of Gen 4 girl groups: Gen 4 girl groups such as aespa, IVE, and LE SSERAFIM have quickly succeeded, dominating the Kpop market. This makes it difficult for Gen 4 boy groups to compete.
- Changes in audience preferences: The preferences of Kpop audiences are gradually changing in favor of girl groups. This makes it difficult for Gen 4 boy groups to attract audiences’ attention.
Difficulties faced by Gen 4 boy groups
At the 2023 Melon Music Awards, no Gen 4 boy group made it into the Top 10 Bonsang. This clearly indicates the disadvantages faced by Gen 4 boy groups in the South Korean market.
In addition to facing difficulties in winning prestigious awards, Gen 4 face many challenges in developing their careers. They often have to deal with low digital music sales, low domestic vote numbers, etc. This makes it difficult for them to attract audiences’ attention and promote their music.
Solutions for Gen 4 boy groups
Gen 4 boy groups need to make breakthroughs in music and image to change this disadvantageous situation. They need to create quality music products that align with the audience’s preferences. At the same time, they also need to have effective promotional strategies to attract the audience’s attention.
In addition, the audience’s support is also an essential factor that helps Gen 4 boy groups to change this situation. Audiences need to give them opportunities and support so that they can continue to develop and succeed.
Gen 4 boy groups have the potential to become Kpop stars. They have talent, good looks, and tireless efforts. However, they need to make breakthroughs in music and image to be successful. At the same time, they also need to have the audience’s support.
In the future, there will be a boy group that can break this deadlock and become a global phenomenon.
The disadvantages faced by Gen 4 boy groups in the South Korean market are complex issues with no easy solutions. However, by making breakthroughs in music and image and gaining the audience’s support, they have the potential to overcome these challenges and achieve success.